Missouri Merchandising Practices Act — Core Provisions
Mo. Rev. Stat. §§ 407.010–407.145The complete core inventory was checked against the Missouri Revisor’s official Chapter 407 range on July 23, 2026. Sections 407.010 through 407.130 form the traditional Merchandising Practices Act; sections 407.140 and 407.145 provide the related fund and rulemaking framework. Summaries are educational.
Definitions
Defines advertisement, merchandise, person, sale, trade, commerce, and investigative terms.
Read available section text ↗Unlawful practices — Penalty — Exceptions
Prohibits deception, fraud, false promises, misrepresentation, unfair practices, and concealment in connection with sales or advertisements.
Read available section text ↗Wholesale trade-show representation
Requires proof of agency when a person represents a business at specified wholesale shows or markets.
Read available section text ↗Civil action and class actions
Addresses private damages, fees, notice, and class-action procedures; review current text before bringing a claim.
Read available section text ↗Voluntary compliance assurances
Allows written assurances resolving alleged violations and provides consequences for violating them.
Read available section text ↗Attorney General investigations
Authorizes civil investigative demands and specifies their contents and service.
Read available section text ↗Self-incrimination protection
Addresses immunity and use of information when a person invokes the privilege against self-incrimination.
Read available section text ↗Production of evidence
Specifies when and where demanded evidence must be produced.
Read available section text ↗Disclosure and trade-secret protections
Limits disclosure of investigative material and protects qualifying trade secrets.
Read available section text ↗Petition to extend return date
Provides a procedure to extend, modify, or set aside an investigative demand.
Read available section text ↗Interference with investigative demand prohibited
Prohibits avoiding, obstructing, concealing, altering, or destroying material relevant to a demand.
Read available section text ↗Court enforcement of investigative demand
Allows the Attorney General to seek a court order compelling evidence and provides enforcement procedures.
Read available section text ↗Attorney General administrative order
Authorizes orders prohibiting unlawful acts and establishes notice, hearing, review, and penalty procedures.
Read available section text ↗Injunctions, receivers, and restitution
Authorizes restraining orders, injunctions, receivers, restitution, and related public remedies.
Read available section text ↗Receiver powers and duties
Defines the authority and responsibilities of a court-appointed receiver.
Read available section text ↗Violation of injunction or restitution order
Provides civil penalties for violating specified court orders.
Read available section text ↗Other civil actions preserved
States that Chapter 407 does not bar other available civil actions.
Read available section text ↗Securities Commissioner authority preserved
Clarifies that the chapter does not limit the Commissioner of Securities.
Read available section text ↗Assessment of court costs
Addresses assessment and recovery of court costs in covered proceedings.
Read available section text ↗Merchandising Practices Revolving Fund
Creates the fund and specifies its funding and consumer-protection uses.
Read available section text ↗Rulemaking authority and limitation
Authorizes rules for Chapter 407 and sets limits on that authority.
Read available section text ↗